As the world continues to fight the COVID-19 pandemic, it’s no surprise that consumers are looking for products that promise health benefits in addition to great taste.–especially when it comes to drinks.
According to the Hartman Group Modern Drinks Report, 62% of customers say drinks play an important role in their health and well-being. In addition, almost half of these customers say they want their drinks to provide an added benefit, such as a burst of energy or nutrients. Energy Boost, a new beverage enhancer from global beverage maker Monin, delivers rapid caffeination to any beverage without adding questionable ingredients or additional sugars, effectively meeting the specific needs of today’s consumers. drinks.
“Energy drink dollar sales are skyrocketing,” says Brian Loukmas, vice president of innovation at Monin. “(With Energy Boost) you combine that level of nationwide interest with the desired form and function and you serve a unique product. It is a triple threat.
Two pumps of Energy Boost contain 55 milligrams of natural caffeine, more than the average diet soda and as much as an 8 oz latte or espresso drink. And with five natural ingredients in the energy mix, the product plays for the health conscious consumer by providing an energy boost that isn’t bad for you. Contains Guarana, Green Coffee Extract, Ashwagandha, Ginseng, and Blackberry Whole Coffee Fruit Extract–this punchy and trendy ingredient list has a healthy dose of caffeine.
But more than his concern for his health, what sets Energy Boost apart from other energy drinks is its incredible flexibility. While its natural ingredients provide a powerful energy boost, they don’t have a major impact on taste and the product can be added to any type of drink. Energy Boost has sweet flavor notes of tea and honey, which makes it very mixable and perfect for endless applications.
“Energy Boost is an incredibly unique product for the on-premise category,” says Stasha Johnston, senior vice president of marketing at Monin. “It can be added to any drink on a menu, giving operators the freedom to customize where and how they want, while taking up less space behind the bar, allowing for greater profits and creates much less waste than typical canned energy. some products.”
The product can increase caffeine in coffee and tea, and it also mixes well in smoothies and cocktails, all without adding any sugars or having a major impact on the flavor profile of the original drink. For example, in the bar area, operators looking for a caffeinated cocktail are usually forced to come up with new recipes involving separate energy drinks. This involves spending money on crates of expensive energy drinks, finding the space to store the said drinks, and training the staff in how to prepare a specific new cocktail. Energy boost–which contains 67 servings in one bottle-not only saves money and space, it also allows bartenders to simply add a few pumps of Energy Boost rather than having to learn how to mix an entirely new recipe.
“If you wanted a Red Bull margarita, you had to modify the recipe to create a new drink,” Loukmas explains. “(Or) you can take your existing signature drink and add Energy Boost without affecting the color or taste. Nothing in the whole process is changed.
And not only does the product simplify the As the process of adding a caffeinated beverage to a menu, it also has the potential for upselling. Without changing the prices of drinks already on offer, operators can increase their revenues by offering consumers the option of adding a boost energy for a minimal price.
As weary operators and consumers move through the remaining stages of a global pandemic, products that save time, training and funds will continue to be in high demand. It doesn’t hurt if, like Energy Boost, these versatile products are also health conscious. And what’s more, as Loukmas says: “Who doesn’t want a drink with a little extra energy?
To learn more about how Energy Boost can diversify your drink menu, visit the Monin website.
By Rachel Pittman