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Starbucks faces backlash on social media for raising coffee prices

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CAIRO – Jan 21, 2022: American coffeehouse Starbucks is facing a backlash from Egyptian social media users for raising the prices of its coffee by almost 25%.

Some users have wondered if the Consumer Protection Agency has the power to intervene and ban the sudden high price hike.

“I know some may think that coffee prices may not be an essential or strategic commodity to discuss their prices, however, these prices cannot change randomly.” One of the users wrote on Facebook.

Due to the rising prices of its coffee, social media users have started making comparisons between the quality of the American brand’s coffee and other brands, including those from Egypt, saying that there are cheaper places and even selling more delicious coffee than the famous Starbucks.

A debate erupted over the reason for the rise, as some said it was a result of the internal increase in coffee prices, however, others said that was not true and the increase was completely random and for no reason. .

According to Blomberg, the global market is expecting shortages in the coffee body in 2022. It was added that production is expected to fall by 1.4 million bags from demand in the season which starts in October. in most countries.

The report explains that this shortage is due to drought and frost in Brazil. Body production this year is expected to be probably 17% lower than previous forecasts.