BROOMFIELD, Colo .– Greek offerings dominate the yogurt category, accounting for almost half of yogurt sales (44%1). But with roots in traditional dairy products, Greek offerings are lacking when it comes to alternatives to plant-based yogurt, as brands have historically struggled to deliver the characteristic thickness and texture of Greek. No plant-based yogurt alternative brand has succeeded in creating a Greek yogurt alternative that meets consumer expectations for taste and texture… until now.
Silk, a leader in plant-based food and drink offerings, is shaking up the yogurt aisle with new Silk Greek Coconut Milk Yogurt Alternatives– the product of a multi-year effort to offer the characteristic traits of Greek, without the traditional ingredient of dairy products, resulting in a revolutionary combination of thick texture and a good source of vegetable protein2, all in a delicious alternative line of plant-based yogurt. Greek silk is really thick… in fact, it is So thick, you can flip a spoonful and it won’t budge!
“70% of plant-based drink buyers aren’t buying plant-based yogurt substitutes yet,” said Lia Stierwalt, senior marketing director, Silk Plant-Based Yogurt Alternatives. “We saw an incredible opportunity to appeal to those who are already familiar with a plant-based lifestyle, as well as those who love Greek yogurt. Silk is already a favorite in the plant-based yogurt aisle, and now we’re tackling the elusive category of Greek style head-on. As part of our product innovation process, we have tested Silk Greek with many consumers. We are convinced that we have a fantastic alternative to plant based yogurt that is high in protein and tastes fantastic. “
Without dairy or artificial sweeteners, Silk Greek contains 10 grams of vegetable protein, from live and active cultures, and is certified vegan. Dive into one of four flavors that will be sure to please everyone, including vanilla, strawberry, lemon and blueberry, all with a creamy and thick coconut milk base that is sure to delight! Silk Greek does more than just taste great, it’s also good for the planet: 100% of the water used to make Silk Greek Style yogurt substitutes is returned to nature, drop by drop.
Silk Greek ($ 1.99 per 5.3 oz cup) is Silk’s latest plant-based yogurt alternative innovation, which also offers almond milk yogurt substitutes, milk yogurt substitutes, almond and soy milk yogurt substitutes. The new herbal line is currently available at select retailers nationwide including Albertson’s, Safeway, Publix, Jewel, Giant Food, Stop n ‘Shop, ShopRite, HyVee and Raley’s. To find Silk Greek near you, visit the store locator on Silk.com and follow @Silk on Twitter and Instagram and join the conversation with #SilkGreekIsThick.
Silk was founded on the promise to make the world a healthier place. As stewards of the environment, we believe that plant-based foods are the best way to feed people and the planet. Today we have a wide range of tasty plant options including soy milk, almond milk, cashew milk, coconut milk, oat milk, dairy free coffee creamers and alternatives to dairy-free yogurt. Silk’s entire herbal portfolio is verified by the Non-GMO Project, and we also offer Silk Almond Milk and Silk Soy Milk in organic options. Connect with Silk online at Silk.com and @Silk. Since 2009, Silk has been committed to water conservation and restoration. Because we believe nature shouldn’t be thirsty, and neither should you. For more information, visit Silk.com/about-us/sustainability.
About Danone North America
Danone North America is a purpose-built company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to creating both economic and social value, while preserving natural ecosystems through sustainable agriculture. Our strong brand portfolio includes: Activia®, DanActive®, Animals®, Danon®, evian®, Happy Family® Organics, Honest to kindness™, Horizon® Organic and international delight®, Light + Adjustment®, Oikos®, Silk®, So delicious® Dairy free, STōK™, two good®, Wallaby® Bio and YoCrunch®. With more than 6,000 employees and 14 production sites in the United States and Canada, Danone North America’s mission is to bring health through food to as many people as possible. For more information, visit www.danonenorthamerica.com/. For more information on Danone North America’s B Corp ™ status, visit: https://bcorporation.net/directory/danone-north-america.
1 Penetration HH Total US All outputs Panel IRI L52W Q2 ’21
2 See nutritional information for saturated fat content