NestlÃ© and Tesda intend to expand the project to other sites. CONTRIBUTED PHOTO
WHEN you start your morning drinking locally made coffee from locally grown beans, you are directly contributing to the livelihoods of hard-working Pillipino magkakapeng (drinkers).
As the only major coffee maker in the country and the number one buyer of Robusta beans grown in the country, NestlÃ© Philippines is strongly committed to contributing to the development of the local coffee industry through the NescafÃ© Plan, a long-term program. which aims to increase the supply of local Robusta coffee while helping farmers increase their yields and incomes from growing coffee and improving their quality of life. The company’s strategy encourages local sourcing of raw materials and packaging materials in its manufacturing process.
Meanwhile, NestlÃ© Philippines announced that its purchases of local coffee have steadily increased for two consecutive years: by 39% in the 2020-2021 crop year and by 27% in 2019-2020. These increases are attributed to higher yields due to intensified classroom and hands-on training for Robusta coffee farmers and greater availability of credit for agriculture. The increase has shown that the NescafÃ© plan has been effective. The company is committed to continuing to increase direct purchases from individual farmers and groups of farmers under the NescafÃ© plan.
Currently, coffee consumption in the country stands at around 100,000 metric tons while local production accounts for only about a quarter of demand.
âGiven our involvement in coffee making in the country, we have a major responsibility to play a key role in building a progressive coffee industry. This involves cultivating enough so that there is no need to import coffee, including helping farmers become agripreneurs, observing fair labor practices on farms and respecting the environment. This is why we are deeply committed to continuing to implement our NescafÃ© Plan as a vehicle for sustainable coffee development, âsaid Kais Marzouki, CEO of NestlÃ© Philippines.
A flagship element of the NESCAFÃ plan called Project Coffee + in collaboration with GIZ, the German development cooperation agency, has intensively trained 1,500 farmers in Sultan Kudarat and Bukidnon over the past three years to tackle coffee cultivation on a small scale as a business. The initiative is on track to double the average yields per hectare of participants.
In June and July of this year, the first three groups – each made up of 25 scholarship farmers, began Level II coffee production training at the Northern Mindanao Crops and Livestock Research Complex in Malaybalay City. , Bukidnon. The 25-day training module teaches and trains participants in the basics of modern coffee culture and entrepreneurship.
This year, 450 initial scholarship places are awarded to Bukidnon and Sultan Kudarat. NestlÃ© and TESDA intend to extend the project to other sites.