WOODBRIDGE, NJ — This winter, you’ll see the LeGrand Coffee House logo on New Jersey Devils helmets for all road games.
LeGrand Coffee House is the Woodbridge cafe owned by Eric LeGrand, who grew up in Avenel and played football for Rutgers. LeGrand opened its cafe in May on the ground floor of Avenue + Green, the new apartment building at 10 Green Street (the former Lucas Chevrolet dealership).
LeGrand was a football star at Colonia High School and went on to a promising college football career at Rutgers University. However, it was during a Rutgers-Army game in 2010 that he took a heavy blow and suffered a traumatic spinal cord injury. He is now paralyzed and uses a wheelchair.
Today, LeGrand is a motivational speaker as well as a small business owner. He still lives in Woodbridge.
The Devils say they are also working to have LeGrand’s coffee served at the Prudential Center during games and other Prudential Center events, such as concerts, and his coffee will also be distributed to Devils players in the locker room at the venue. team this winter.
The helmet partnership means LeGrand’s logo will be seen in games in every North American city the Devils visit during the 2022-23 NHL season, and broadcast on all major networks, including MSG , ESPN/ESPN2/ESPN+/Hulu, Turner Sports and Suite.
The Devils and Prudential Financial said they were specifically looking for a Black-owned business for this season’s “Buy Black” partnership. LeGrand Coffee House was selected from hundreds of black-owned businesses in New Jersey, the Devils said.
“Eric LeGrand’s entrepreneurial spirit and undeniable ambition is what brought him here today,” said Susan Somersille Johnson, Chief Marketing Officer of Prudential.
The Grand Coffee House is open seven days a week (7:00 a.m. to 4:00 p.m.) and serves signature coffee roasts in addition to specialty beverages, espresso, decaffeinated coffee, variety teas, and pastries. The cafe is within walking distance of Woodbridge station.
LeGrand also sells its coffee through its online shop.
LeGrand said it was an honor to be chosen and thanked the Devils for supporting his coffee business. He also launched a range of beers, partnering with Bolero Snort Brewery in Carlstadt to create BULLIEVE, a coffee lager made with LeGrand Coffee House’s signature Costa Rican beans, NJ.com reported.