Photo courtesy of Franke Coffee Systems America
SMYRNA, Tenn. — Franke Coffee Systems North America has a new display van that allows customers to see, smell and taste Franke coffee machines in an individual setting.
The Franke Mercedes-Benz Sprinter brings specialty coffee equipment designed for team service or customer-facing applications directly to operators, distributors and industry partners.
Launched on July 13, the new van was created to improve upon a previous model. “It’s a great tool for bringing machines to customers,” said James Truett, senior marketing specialist at Franke, based in Smyrna, Tennessee. “It crosses the country, where the opportunities and the customers are. It’s in Washington, California, Florida and Maine.
Truett said Franke took a new strategic approach with this van, taking it to locations with multiple stores and/or operators.
The van, available to members of Franke’s sales team, includes the company’s three flagship coffee machines, the S700, A800 Fresh Brew and A1000 Flex. There is also space to add a fourth machine.
“It’s a differentiator, us versus the competition,” Truett said. “I don’t know of others who have one like this. It gives us the ability to bring our machines to the customer, let them touch, use and feel the machines – that’s a huge factor.
The van can visit all business segments including convenience stores, quick service restaurants, bakeries, cafes, offices – even a corporate headquarters, “any opportunity in any which segment,” he added. Additionally, the van can operate inside buildings, such as at trade shows, whereas the previous model could not because it could not plug into an outside power source. Customers would enter the previous model; they stay outside the new van. This makes it easier for more people to watch coffee machines and addresses safety concerns related to COVID-19.
On the way to a destination, a member of the sales team may encounter a small client, added Angela Beckham, creative services manager, and a typical visit to demonstrate the machines is 30 minutes to an hour.
There is an awning to block the sun and rain, counters and overhead lighting. The van has two silent generators (compared to one with the previous van), fresh and waste water tanks, a three-compartment sink and a high-tech fridge to ensure plenty of drink options to explore with each machine and its capabilities.
“As we continue to find ways to connect with customers in new ways through innovation, we keep our focus on helping customers meet their needs at the center of everything we do,” said Doug Smith. , vice president of sales at Franke Coffee Systems Americas. “At Franke, our goal is to help them meet challenges, no matter the size of their business or their ambitions.”
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