Home Coffee making Bad Ass Coffee of Hawaii Launches Wholesale Coffee

Bad Ass Coffee of Hawaii Launches Wholesale Coffee


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Centennial, Colo .– (Newsfile Corp. – Aug. 16, 2021) – Bad Ass Coffee of Hawaii today announced the launch of a formal wholesale coffee program as part of another strategic initiative demonstrating the revitalized commitment of the company towards national growth.

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Bad Ass Coffee of Hawaii’s Wholesale Coffee Program was created to increase consumer awareness and demand for its premium coffee products through channels outside of its existing franchises. The company believes that increased consumer access to the product will also increase demand for franchises.

“Bad Ass Coffee of Hawaii is certainly making waves in the industry, as evidenced by its 100% year-over-year increase in direct-to-consumer sales,” said Dan Ragan, sales consultant for the company that has over 30 years of wholesale coffee experience.

According to Ragan, Bad Ass Coffee of Hawaii will implement a multi-channel strategy to grow its wholesale program targeting office coffee, contract catering, convenience stores, e-commerce, hospitality and retail. detail. The offering will include a selected but diverse line of premium coffee, tea, hot chocolate and other products in various packaging options designed to meet the specific service requirements of the wholesale or consumer customer.

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Bad Ass Coffee of Hawaii’s wholesale program will include a select but diverse line of premium coffee, tea, hot chocolate and other products..

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Ragan added, “Bad Ass Coffee of Hawaii is a brand that stands out and will thrive in the wholesale market.”

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“We’re very excited to create new ways for consumers to enjoy the Bad Ass Coffee of Hawaii and fuel their inner badass,” said Scott Snyder, CEO. “Our new wholesale coffee program will, for the first time, provide a means to meet growing demand from channel partners who recognize the existing cult of Bad Ass Coffee of Hawaii and the future potential of the brand.”

Bad Ass Coffee of Hawaii was purchased in 2019 by the Royal Aloha Coffee Company, which then launched a strategic plan for the brand’s aggressive growth plans. It started with a re-branding, packaging and design of existing restaurants for its national franchise stores, and then followed with the recruitment of a seasoned management team. This team is responsible for executing a plan that includes the growth and development of franchise stores, direct-to-consumer sales, and now wholesale program sales.

“The success of this wholesale coffee program will drive brand recognition and consumer demand, which will ultimately benefit our franchises and our business as a whole,” said Snyder.

About Bad Ass Coffee of Hawaii®

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 and is dedicated to sharing high-end Hawaiian coffee “with a kick” of the Hawaiian Islands through 23 franchises, with more to open soon. Today, Bad Ass Coffee of Hawaii stores also serve popular mixed drinks, teas, food, and other premium international coffees and sell popular branded products with exceptional service and spirit. Aloha. Bad Ass Coffees are available at franchise stores, online, and will soon be available in grocery stores, hotels, and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise are owned by Royal Aloha Franchise Company, LLC. For more information, visit badasscoffee.com and connect on Facebook and Instagram @badasscoffeeofhawaii. Franchise information is available at badasscoffeefranchise.com.

Contact: Mélissa Morris
[email protected]

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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/93350


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